Privacy Policy

Last Updated December 19,2024

This Privacy Policy governs the manner in which Propark collects, uses, maintains and discloses information collected from users (each, a “User”) of the www.propark.com website (“Site”). This privacy policy applies to the Site and all products and services offered by Propark.

This Privacy Policy (“Policy”) describes the data privacy practices of Propark, LLC. and its subsidiaries, divisions, and affiliates (collectively and/or individually, “Company”, “our”, or “we”) and your rights regarding your personal information. In general, our processing of personal information or data, meaning information or data that, subject to certain exceptions, identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information” or “PI”), is designed to improve the purchasing experience of our customers and to provide relevant information about our products, services, and promotions. Except as otherwise provided, the Policy applies to our interactions with our customers and visitors, including, but not limited to:

  • Use of our digital services, including our websites (“the Website”) and apps
  • Visits to our stores/locations or attendance at one of our events
  • Phone and email communications
  • Social media interactions on our websites and other third-party websites like Facebook, YouTube, Pinterest, Instagram and Twitter
  • Viewing our online advertisements or emails
  • Through our authorized service providers

Please read this Policy carefully before using the Website or submitting personal information to us.  By accessing or visiting the Website, or otherwise submitting personal information to us, you indicate your understanding that the collection, use, and disclosure of your information is subject to the terms of this Policy. If you do not consent to the collection, use, and disclosure of your information as described in this Policy, please do not provide us with such information.

 

Personal Information We Collect

Our Website collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information” or “P.I.“). The Company may collect or has collected the following categories of personal information:

  • Identifiers and Contact Information. Examples include real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, license plate number, or other similar identifiers.
  • Other Personal Information Categories. Examples include name, signature, characteristics or description, address, telephone number, education, bank account number, credit card number.
  • Commercial Information. Examples include services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Internet or other electronic network activity. Examples include browsing history, search history, a consumer’s interaction with an internet website, application, or advertisement.
  • Geolocation Data. Examples include physical location and movements from location information while using one of our apps.
  • Inferences drawn from other personal information. Examples include targeted advertising based on demographics and interests.
  • Audio, electronic, visual, thermal, olfactory, or similar information. Examples of this category include information collected from voicemail messages, while speaking with one of our service representatives, and/or by video camera.
  • Sensitive Personal Information. Examples of this include payment card information and precise geolocation.

Personal information does not include:

  • Publicly available information from government
  • Deidentified or aggregated consumer
  • Information excluded from your state’s privacy law’s, scope, like:
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s

 

Purposes For Which We Collect Your Personal Information.

In general, we use the personal information we collect only for the purposes for which we collected it, for compatible purposes, as permitted or required by law, as necessary to carry out our contractual duties and obligations, and as otherwise described in this Policy. For example, we may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a service, we will use that information to process your payment and facilitate delivery. We may also save your information to process refunds or facilitate new purchases of services.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To contact you and/or provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
  • To engage in marketing activities, including to help design products and services appropriate for our customers.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
  • To provide, support, personalize, and develop our Website, products, and services.
  • As described to you when collecting your personal information.
  • To process applications for employment, as well as to evaluate and improve our recruiting efforts.
  • As necessary or appropriate to protect the rights, property, security, and safety of our business, our employees, our consumers, our information systems, and the public.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • To create, maintain, customize, and secure your account with us.

The Company will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

 

Sources of Information

We may collect information from any of the following sources.

  • You. Examples of when we collect that information include:
    • During a website visit,when you complete a webform, or when you visit us at one of our locations or events.
    • If you upload or share a photo, submit a request, submit information, or post other digital content through one of our websites, applications or via social media interactions on third party websites like Facebook or Twitter
    • If you register for a referral or loyalty program
    • If you participate in a sweepstake, contest, promotion, program, clinic or workshop
    • If you request a quote, warranty or other information
    • If you use a rebate
    • In connection with your interactions with us as a registered user of our websites
    • We may use tracking tools like browser cookies, flash cookies, and web beacons.
  • Your friends and family, such as when they provide your information through one of our refer-a-friend type features or programs. Persons who share such information in connection with those features or programs should only submit email addresses of individuals with whom they have a close personal or family relationship, who would be interested in receiving the communication, and who have authorized the sharing of their email address.
  • News outlets, social media, surveys, and third parties.  We or outside parties on our behalf may conduct research and other activities that result in the collection of your personal information.
  • Related Entities and Affiliates.  We may collect information about you from our affiliates and other related parties.
  • Service Providers and Contractors.  We may engage service providers and contractors to collect information about you that is necessary to our business operations and/or provision of services to you.
  • Information Collected Automatically. As you navigate through and interact with our Website and app, we may compile statistical information concerning your usage of the Website and app through analytics services, such as those provided by Google Analytics. To do so, we may collect certain information about your equipment and browsing actions and patterns, including:
    • Details of your visits to our Website, or use of our app, such as traffic data, location data, logs and other communication data, and the resources that you access and use on the Website or in the app
    • Information about your computer and internet connection, including your IP address, operating system, and browser type.
    • Information about the type of device you are using, mobile ad identifiers, the time and length of your visit, and the website that referred you to our Website.
    • Information about your preferences to make your use of the Website or app more productive, via the use of Cookies. For more information on Cookies, please see the Cookies and Other Tracking Technologies section below. We may use this information to generate aggregate statistics about visitors to our Website or users of our app. Please check your web browser if you want to learn what information your browser sends or how to change your settings.

 

Sharing Personal Information

The Company may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. We may share your personal information with the following categories of third parties:

  • Service providers.
  • Data aggregators.

 

Disclosure of Personal Information

We may disclose your personal information for the same reasons that we may use it, as described in this Policy, which includes disclosing it to our affiliates and non-affiliated third parties, as we deem necessary to carry out those purposes. We endeavor to choose affiliates and non-affiliates with similar standards to ours regarding the protection of data.

 

The following chart describes the categories of personal information we have collected or may collect about you and, for each category, examples of such information.

Categories of Personal Information

 

 Examples
 

Identifiers-

  

A real name, alias, postal address, email address, online identifier, Internet Protocol address, account name, driver’s license number, or other similar identifiers.

 
 

Financial information and information that may include elements of Sensitive Personal Information-

  

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

 
 

Commercial Information-

  

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies or other similar identifiers.

 
 

Internet or other similar network activity-

  

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

 
 

Geolocation data that may include elements of Sensitive Personal Information

  

Physical location or movements, precise geolocation while utilizing our apps.

 
 

Inferences drawn from other personal information.

 

  

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

 

 

Categories of third parties to whom the information is disclosed and the purposes for disclosure:

  • Third parties as directed by you. We may disclose your personal information to the third parties to whom you direct.
  • Our business partners. For example, we might disclose your personal information to one of our business partners for purposes of collaborating on providing services to you, or to invite you to an event we are organizing. These business partners should also have their own privacy statements that set out the manner in which they will collect, use, and disclose personal information. Where applicable, we encourage you to review each such business partner’s privacy statement before signing on with them.
  • Third parties that perform services on our behalf. For example, we may disclose information to certain service providers, including marketing companies, professional service providers, debt collectors, information technology providers, payroll and benefits managers, and data storage companies. We might also authorize our service providers to collect personal information on our behalf.
  • Governmental entities, legal service providers. We may disclose your personal information in order to comply with the law and in the course of providing our products and services. We may also disclose information if a government agency or investigatory body submits a request.
  • Successors to all or portions of our business. If all or part of our business is sold, we may disclose personal information in preparation for or as part of that transaction.

 

Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, enforce our legal agreements and policies, and other legitimate business needs. We will delete, deidentify, or aggregate your personal information when it is no longer reasonably required for the purposes described herein (or compatible purposes), or, where applicable, when you withdraw your consent or request erasure, to the extent that we are not legally required or otherwise permitted to continue to hold such data. To determine the appropriate retention period for your personal information, we consider various factors, such as the amount, nature, and sensitivity of your information; the potential risk of unauthorized access, use or disclosure; the purposes for which we collect or process your personal information; and applicable legal requirements.

 

Links to Third-Party Sites and Integrations

We may provide links to websites or resources outside of our Site for your informational purposes only. We may also provide links to third-party integrations. Third party integrations are websites or platforms that synchronize with our Site to provide you with additional functionality, tools, or services such as maps, sending requested information, etc.

You acknowledge and agree we are not responsible for the availability of third-party sites, resources, or integrations and do not endorse and are not responsible or liable for any content, advertising, goods, services or other materials on, available through, or provided by such sites, resources, or integrations.  We are not responsible for the privacy or other practices of such sites and cannot guarantee the security of personal information that you provide, or that is collected by, such sites.  We encourage you to review the privacy policies and terms and conditions on those linked sites.

 

Cookies and Other Tracking Technology

As is true of most websites, we gather some PI automatically and store it in log files. This information may include the Internet Protocol (IP) address, browser type, language, internet service provider (ISP), referring and exit page, operating system, and date/time stamp. In addition to the purposes above, we use this PI to understand and analyze trends, to administer the Website, to learn about user behavior on the Website, and to gather demographic information about our user base as a whole. To monitor use of the Website and improve its quality, we may compile statistical information concerning the use of the Website through analytics services, such as those provided by Google Analytics. Examples of this information may include: the number of visitors to the Website or to sections or pages within the Website, patterns of traffic flowing through the Website, length of time spent on the Website, or in sections or pages of the Website, the other sites that refer visitors to the Website, the pages of the Website that visitors frequently use as entry and exit points, utilization of the browser and operating systems and versions used by visitors to the Website. We also may use this PI in our marketing and advertising services.

We may use various kinds of software devices to collect PI about use of our Website. Small files called “cookies” may be attached to your Web browser. These files identify your browser and save information such as passwords so that websites can recognize you. You can set your browser to disable cookies, but some portions of this Website (and possibly other sites) may not work properly if you do this.  Please click on the “cookie” icon in the lower corner of this Website to adjust your preferences if you so desire. We may also use web beacons to review how visitors navigate the Website. If you would like more information about this practice, and your choices and how they relate to this practice, please contact us.

This Website may use social media plugins (e.g. Facebook and LinkedIn) to enable you to easily share information with others.  When you visit our Website, the operator of the social plugin can place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our Website.  If you are logged into the social media website (e.g. Facebook, Twitter) while browsing our Website, the social plugins allow that social media website to share data about your activities on our Website with other users of their social media website.  For example, Facebook Social Plugins allow Facebook to show your likes and comments on our pages to your Facebook friends.  Facebook Social Plugins also allow you to see your friends’ Facebook activity on our website.  We do not control any of the content from the social media plugins.  For more information about social plugins from other media websites you should refer to those sites’ privacy and data/information sharing statements/policies.

NOTICE: By using the Website, you consent to the processing of any PI provided or collected for the analytics purposes and functions described above.

 

Child Policy

We do not knowingly collect or solicit PI from children under 16 years of age. We are concerned about the safety of children when they use the Internet and will never knowingly request PI from anyone under the age of 16. If the parent or guardian of a child under 16 believes that the child has provided us with any PI, the parent or guardian of that child should contact us and ask to have this PI deleted from our files. If we otherwise obtain knowledge that we have PI about a child under 16 in our files, we will delete that information from our existing files so that it is not in retrievable form.

 

Changes to Our Privacy Notice

The Company reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

 

Your Rights

You may have certain rights related to your personal information, subject to certain exceptions. Specifically:

 

Right to Know or Access.

You may have the right to confirm whether or not we process your personal information and, if we do, to request that we disclose the following to you upon receipt of your verifiable consumer request:

  • The categories of personal information we have collected about you
  • The categories of sources from which we collected that information
  • The business or commercial purposes for collecting, selling, or sharing that information
  • The categories of personal information we sold or disclosed for a business purpose
  • The categories of third parties to whom we sold or disclosed that information
  • The specific pieces of personal information we collected about you and/or a copy of that information in a portable and readily usable format

Right to Delete.

You have the right to request that the Company delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

 

Right to Correct.

You may have the right, subject to certain limitations, to request that we correct any inaccurate personal information we maintain about you.  Upon receipt of a verifiable consumer request, and as required by applicable law, we will take appropriate steps to respond to your request.

In determining the accuracy of the personal information that is the subject of a consumer’s request to correct, the Company shall consider the totality of the circumstances relating to the contested personal information. The Company may deny a consumer’s request to correct if it determines that the contested personal information is more likely than not accurate based on the totality of the circumstances. Considering the totality of the circumstances includes, but is not limited to, considering:

  1. The nature of the personal information (g., whether it is objective, subjective, unstructured, sensitive, etc.).
  2. How the Company obtained the contested information.
  3. Documentation relating to the accuracy of the information whether provided by the consumer, the business, or another source.

 

Right to Opt-Out of Selling, Sharing, Targeted Advertising, and/or Certain Automated Decision Making.

You have the right, subject to certain limitations, to opt-out of having your personal information sold, shared, used for targeted advertising, and/or used to create a profile for use in connection with making solely automated decisions that produce legal or similarly significant effects. However, we do not use your personal information for any of those purposes, as they are defined under applicable law, and do not have actual knowledge that we have sold personal information of minors under age 16.

 

Right to Consent to or Limit Use or Disclosure of Sensitive Personal Information.

You may have the right, subject to certain exceptions, to consent to or request limitations on the use and disclosure of your sensitive personal information, as that term is defined under applicable law.   We do not use sensitive personal information to infer characteristics about data subjects nor for purposes other than those set forth in Section 7027(m) of the CCPA regulations.   Upon receipt of a verifiable consumer request, and as required by applicable law, we will take appropriate steps to respond to your request.  Additionally, where required by applicable law, we will process your personal information only with your consent.

 

Right to Data Portability.

You have the right to obtain a copy of the any personal data processed by the controller, in a portable and, to the extent technically feasible, readily usable format that allows the consumer to transmit the data to another controller without hindrance, where the processing is carried out by automated means, provided such controller shall not be required to reveal any trade secret

 

Right to Non-Discrimination.

We will not discriminate against you for exercising any of your privacy rights. Unless permitted by your state’s privacy act, we will not discriminate against you in any way including but not limited to:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services

 

Submitting Consumer Rights Requests.

To exercise the rights detailed above by submitting a consumer rights request, please contact us at 860-527-2738 or info@propark.com. Written requests can be made to One Union Place Hartford, CT 06103

 

Verification.

We reserve the right to only respond to verifiable consumer requests. A verifiable consumer request is one made by:

  • the consumer who is the subject of the request,
  • a consumer on behalf of the consumer’s minor child, or
  • a natural person or business entity authorized to act on behalf of a consumer.

To verify your identity, we may ask you to verify personal information we already have on file for you. If we cannot verify your identity from the information we have on file, we may request additional information from you, which we will only use to verify your identity, and for security or fraud-prevention purposes.  Making a verifiable consumer request does not require you to create an account with us. Additionally, you will need to describe your request with sufficient detail to allow us to review, understand, assess, and respond.

Only you, or a person registered as your Authorized Agent that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may make a verifiable consumer request for access or data portability free of charge. We reserve the right to charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded depending on your state of residence. If we determine that a request warrants a fee, we will attempt to notify you as to why we made that decision and provide a cost estimate before completing your request. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

 

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

 

Appealing Denied Requests.

In the event you believe we have erroneously denied your request, in full or in part, you may, within sixty (60) days of receipt of that denial, submit an appeal at 860-527-2738 or info@propark.com. In your appeal submission, please explain why you believe our decision to deny your request was incorrect and please provide any additional information you believe we should consider in connection with your appeal.  Within sixty (60) days of receipt of your appeal, we will advise you in writing of any action we have taken, or refrained from taking, in response to your appeal, along with an explanation of why we have taken, or refrained from taking, such action.

 

California, Colorado, Connecticut, Montana, Texas, Utah, or Virginia Residents.

If you are a resident of California, Colorado, Connecticut, Montana, Texas, Utah or Virginia, the following provisions may apply to our processing of information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”) subject to the California Consumer Privacy Act of 2018/ Privacy Rights Act, the Colorado Privacy Act, the Connecticut Personal Data Privacy Act, the Montana Consumer Data Privacy Act, the Texas Data Privacy and Security Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively the “Privacy Laws”).

Colorado, Connecticut, Montana, Texas, Utah and Virginia define a ‘Consumer’ as a resident of the state who is acting in an individual or household capacity, but this excludes state residents who are acting in an employment capacity (as one of our current, former or prospective employees) or in a commercial capacity (as an employee, owner, director, officer, etc. of an entity communicating with us in that context). As a result, if you reside in one of these states and have interacted with us in an employment or commercial capacity you are not provided the rights described below by the Privacy Laws.

California defines a ‘Consumer’ as any resident of the state regardless of the capacity in which they interact with us.

Attention current, former and prospective employees residing in California: please learn about your Privacy Law rights and how to exercise them by contacting us by phone at 860-527-2378 or by email at HR@propark.com.

For Consumers, the provisions of this section prevail over any conflicting provisions of this Privacy Statement. We adopt this section of our Privacy Statement to comply with the Privacy Laws of and any terms defined in the Privacy Laws have the meaning set forth in the law of your state of residence when used in this section.

 

California Residents

This section applies only to California residents. It supplements and amends the information contained in the Policy with respect to California residents. The other provisions of the Policy continue to apply, except as modified in this California section.

Shine the Light.  California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes. Such requests must be submitted to us in accordance with the instructions in the Contact Us section of this Policy.  Please mention when contacting us that you are making a “California Shine the Light” inquiry. Within 30 days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties.  This request may be made no more than once per calendar year.  We reserve our right not to respond to requests submitted other than in accordance with the instructions specified in this paragraph.

Eraser Law.  If you are a California resident under the age of 18, and a registered user of any site where this Policy is posted, California law permits you to request and obtain removal of content or information you have publicly posted. You may submit your request using the contact information in Contacting Us section of this Policy. Please be aware that such request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

 

Automated License Plate Recognition Policy

ALPR Privacy Policy

 

Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us via:

Write to us:

Propark
One Union Place
Hartford, CT 06103

Call us:
860-527-2378

Email us:
info@propark.com